Post by account_disabled on Dec 23, 2023 11:58:23 GMT 1
Only 35% of B2B marketers “measure content marketing ROI” (very different situation in B2C: only 34% do not measure ROI). So, when we show them (or when we look with them) their results, they are very surprised to see that their “important”, “essential” articles, in support of a key campaign… only had a handful of readers, of which the editor and his team generally constitute a significant proportion. If you write an excellent article on a subject and it is not indexed by search engines, it may not be visible and therefore will have little chance of being read. Even if we do more and more searches on social networks, on YouTube... a search for information still often begins with search engines and therefore with Google.
When we take the latest public figures from Médiamétrie (September 2017), Google remains Email Data the most visited site in France, whether daily (30 million unique visitors / 24.7 million for Facebook) or monthly (44.96 million / 41.1 million for Facebook). If we look at the evolution over 1 year, Google is growing by 10% monthly. Same for mobile: 36.8 million unique visitors for Google in September 2017, or +5% in 1 year (34.95 million for Facebook). And some write that Google is used less and less… I think that content marketing cannot be considered without integrating SEO. According to a study by Brightedge , SEO still represents on average 51% of a site's traffic (with variations from 30% to 82%).
There is little point in making content to please yourself or to reassure yourself that you have made content. The content must be Google compatible. Especially since we know today that almost no one goes beyond the 2nd page of results, that very few Internet users go to the 2nd page and that on average the first 3 results are 47 % of clicks. As was said during a Vip Reputation conference: SEO is not the first page but the first 3 results. In terms of results: There's no photo! I am one of those who work better for their clients than for themselves. I therefore have a very simple overview at my disposal: all my content is written completely naturally, as it comes to me, without any use of data and any SEO approach. I would therefore describe my content as content made for humans.
When we take the latest public figures from Médiamétrie (September 2017), Google remains Email Data the most visited site in France, whether daily (30 million unique visitors / 24.7 million for Facebook) or monthly (44.96 million / 41.1 million for Facebook). If we look at the evolution over 1 year, Google is growing by 10% monthly. Same for mobile: 36.8 million unique visitors for Google in September 2017, or +5% in 1 year (34.95 million for Facebook). And some write that Google is used less and less… I think that content marketing cannot be considered without integrating SEO. According to a study by Brightedge , SEO still represents on average 51% of a site's traffic (with variations from 30% to 82%).
There is little point in making content to please yourself or to reassure yourself that you have made content. The content must be Google compatible. Especially since we know today that almost no one goes beyond the 2nd page of results, that very few Internet users go to the 2nd page and that on average the first 3 results are 47 % of clicks. As was said during a Vip Reputation conference: SEO is not the first page but the first 3 results. In terms of results: There's no photo! I am one of those who work better for their clients than for themselves. I therefore have a very simple overview at my disposal: all my content is written completely naturally, as it comes to me, without any use of data and any SEO approach. I would therefore describe my content as content made for humans.