Post by ivykhan885 on Mar 7, 2024 5:10:02 GMT 1
2022 will be an interesting year from many points of view. In today's article, let's discover five other trends that will characterize it! Always attentive to new trends and marketing developments, at Ediscom we develop customized solutions for your business! Discover them, click here ! Marketing trends 2022: second part Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION As promised last week, we look at five additional trends that every marketer should take into account to improve the performance of their campaigns. 1. Search intent We have already talked about search intent and so-called " response engines " on our blog . Google is increasingly looking into the search intentions of navigators, in order to provide timely, precise answers coming from reliable sources . To accommodate this trend, companies will have to build their online communication by focusing on the search intent of the users they wish to reach. After all, Google strongly believes in optimizing for humans , not the algorithm. Understanding what form of content your target is looking for is the first step in intercepting it: blog posts, videos, sales pages.
Comparatives, reviews or tutorials? Each of these variables is important. 2. Inclusivity and personalization In 2022, users can consume marketing content across an almost infinite array of channels. To best engage them, companies will need to be able to communicate with them in the most personalized way possible . Being present on different channels will allow you not only to differentiate your message, but also to shape it based on which subcategory of audience you will encounter on a particular media. At the same time, the quantity and diversity of potential customers also makes Australia Telegram Number Data greater inclusiveness one of the trends to follow this year . Knowing how to involve people from smaller contexts and with truly specific needs will be the key to diversifying your audience and obtaining a significant advantage over the competition. 3. An even stronger brand image Your online brand image plays a fundamental role. Knowing how to communicate in the right way, in line with the so-called "word of mouth" spread by your customers and partners will help you build a coherent and reliable self-image . While digital advertising will remain an important component in any marketing strategy, thinking more broadly around the public's awareness of your brand in 2022 is now necessary.
Working on a strategy that provides long-term value to the audience , regardless of the communication channel used, is the best possible approach. 4. Interactive content is magnetic To connect brands and consumers online, social media is still the best performing tool. The interactive component, often identified with the term " gamification ", has made the relationship with brands much less vertical and more oriented towards bilateral interaction. While solutions like pillar articles ( which we talked about here ) and optimized keyword management are very important for the positioning of your content, today customers are looking for content that goes beyond traditional text . To stay ahead of or ahead of the competition, there are numerous interactive marketing solutions: questionnaires, quizzes, surveys and use of augmented reality, already mentioned in the previous article. 5. Frictionless purchases The simplification of the purchasing process was one of the variables that made the fortune of the e-commerce that we all know today. Thanks to the greater security guaranteed by the protection of sensitive.
Comparatives, reviews or tutorials? Each of these variables is important. 2. Inclusivity and personalization In 2022, users can consume marketing content across an almost infinite array of channels. To best engage them, companies will need to be able to communicate with them in the most personalized way possible . Being present on different channels will allow you not only to differentiate your message, but also to shape it based on which subcategory of audience you will encounter on a particular media. At the same time, the quantity and diversity of potential customers also makes Australia Telegram Number Data greater inclusiveness one of the trends to follow this year . Knowing how to involve people from smaller contexts and with truly specific needs will be the key to diversifying your audience and obtaining a significant advantage over the competition. 3. An even stronger brand image Your online brand image plays a fundamental role. Knowing how to communicate in the right way, in line with the so-called "word of mouth" spread by your customers and partners will help you build a coherent and reliable self-image . While digital advertising will remain an important component in any marketing strategy, thinking more broadly around the public's awareness of your brand in 2022 is now necessary.
Working on a strategy that provides long-term value to the audience , regardless of the communication channel used, is the best possible approach. 4. Interactive content is magnetic To connect brands and consumers online, social media is still the best performing tool. The interactive component, often identified with the term " gamification ", has made the relationship with brands much less vertical and more oriented towards bilateral interaction. While solutions like pillar articles ( which we talked about here ) and optimized keyword management are very important for the positioning of your content, today customers are looking for content that goes beyond traditional text . To stay ahead of or ahead of the competition, there are numerous interactive marketing solutions: questionnaires, quizzes, surveys and use of augmented reality, already mentioned in the previous article. 5. Frictionless purchases The simplification of the purchasing process was one of the variables that made the fortune of the e-commerce that we all know today. Thanks to the greater security guaranteed by the protection of sensitive.