Post by account_disabled on Mar 10, 2024 5:20:44 GMT 1
Standing out from the crowd, being remembered, is one of the most complicated challenges that any brand faces. Reading requires time and concentration while the interlocutor is increasingly distracted and elusive. This is why, today more than ever, for successful communication it is essential to implement the content marketing strategy with a good video strategy. The statistics on this matter are clear, indeed, very clear. According to a fairly recent study conducted by HubSpot, 90% of customers say they watch videos before purchasing a product or service. The study also shows that mobile YouTube video consumption is increasing by 100% every year. According to Cisco, however, by the end of 2021, 80% of all network traffic will be generated by video. How to create an effective video strategy ? The purpose of this guide is to give you a roadmap for video design.
In particular, we will talk about: Definition of objectives . Who is your video Germany Phone Number aimed at? What results do you expect to achieve? Knowing the recipient and transferring the right information to him at the right time, respecting the stages of the funnel, is the first and essential step to creating valid content and being rewarded for the dedicated efforts How to tell a story. Man has lived on stories since the origin of the species. He needs to empathize with the journey of a hero who looks like him, with the same problems for which you have the best solution. Which type of video to choose. There are several possibilities that can be integrated with each other. Choosing the right type or a combination of them suited to the content, the chosen channel, the brand image, the language used by the target audience, will determine the way in which the message will be positioned in the recipient's mind How to design and distribute the video.
Creating a video involves a process divided into several phases ranging from writing, to actual production (filming and editing), up to distribution on various proprietary or paid channels. The more accurate the planning, the better the quality of the final result In detail, in this article we will deal with: Who is the recipient of the video? Define your buyer persona Define goals and create a video for each stage of the funnel The 3 phases of designing the video strategy On which channels do you want to distribute your video? Measure effectiveness Video strategy and SEO complete-material-webinar-video-marketing Who is the recipient of the video? Define your buyer persona Before creating any content you need to know who it is aimed at.
In particular, we will talk about: Definition of objectives . Who is your video Germany Phone Number aimed at? What results do you expect to achieve? Knowing the recipient and transferring the right information to him at the right time, respecting the stages of the funnel, is the first and essential step to creating valid content and being rewarded for the dedicated efforts How to tell a story. Man has lived on stories since the origin of the species. He needs to empathize with the journey of a hero who looks like him, with the same problems for which you have the best solution. Which type of video to choose. There are several possibilities that can be integrated with each other. Choosing the right type or a combination of them suited to the content, the chosen channel, the brand image, the language used by the target audience, will determine the way in which the message will be positioned in the recipient's mind How to design and distribute the video.
Creating a video involves a process divided into several phases ranging from writing, to actual production (filming and editing), up to distribution on various proprietary or paid channels. The more accurate the planning, the better the quality of the final result In detail, in this article we will deal with: Who is the recipient of the video? Define your buyer persona Define goals and create a video for each stage of the funnel The 3 phases of designing the video strategy On which channels do you want to distribute your video? Measure effectiveness Video strategy and SEO complete-material-webinar-video-marketing Who is the recipient of the video? Define your buyer persona Before creating any content you need to know who it is aimed at.